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Our Story
Amour by Fleur was established in February 2022 from a bustling little nook of Western Sydney. As every business starts with bright spark, ours began with a visit to the Calyx (Sydney CBD). So captivated by the florals on display, we wanted to take them all home. So then our journey began and Amour by Fleur was founded on the core value of:
love by flowers
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Love from the Founder,
Janice x
Meet the Founder
My name is Janice and I want to take this amazing opportunity to say thank YOU for visiting our store! Our team has a passion for spreading happiness around the world and there's no better way than with flowers and colour! Art was never my strength in highschool but a little hobby of flower picking soon turned into a flourishing business of creativity and adventure. So come on this floral journey with us, we're waiting...​
Vision
Where flowers bloom, there will be love.
Amour by Fleur aims to be a unique and well known e-commerce floral brand in Australia that caters for all gifting occasions. We want to inspire people to give intimately through the love of flowers, therefore we're constantly diversifying our artisan offering,to bring all personalities a lifetime of happiness and joy.. Younger generations deserve to enjoy mother nature at its finest, just as we do.
Mission
The key to your heart is Amour by Fleur.
We believe every person deserves to feel loved. What greater way to show this than through an unspoken gesture - florals. We know it's hard to articulate the right words during special moments, therefore Amour by Fleur has carefully designed each product with colourful sophistication and personalization to signify your connection with someone special. Our products are uniquely stylish to provide the everyday home with elegance and luxury.
